One of the most cost-effective investments you can make to promote your business is trade show table covers. This durable staple is an important piece of your branding package at expos and events.
For example, I’ve used the one for my business (pictured in this post) for about 5 years already. It’s been through the washing machine and dryer and still comes out looking amazing. Those of you who are familiar with me and my blog know that green is our primary branding color. The impact that a large swath of color adds to a trade show or event table is significant. If you have a strong branding color, people will identify it easily in a crowded show or event floor.
There’s just one catch: They’re expensive. A table cover for a standard 6 to 8 foot trade show table will run at least a couple hundred dollars each, less if you buy more than one. Table covers are not throwaway items; they’re an investment. But considering that you will use them for years, the cost per use diminishes rapidly. On an annualized basis, mine cost about $50-$60 per year. Plus, it’s likely I’ll be using it for at least another 3 to 5 years, dropping the cost further. Even though I do only a few exhibits each year, it’s still cost-effective. And if you do a lot of events, it could cost you only a few bucks each time you use it. As well, I’ve chosen a style that can convert for use on either a 6-foot or 8-foot table which helped me save on having to purchase one to accommodate each.
And for heaven’s sake, buy a protective bag to store your cover! It can be less than $20 and will protect it from stains and dirt while in storage and transit. Also keeps it folded to prevent further wrinkling.
One other thing about table covers: There are a lot of details to consider when purchasing. Size, fabric, imprint, etc. Our favorite trade show table cover supplier (whose products we feature on PromoWithPurposeShop.com) has graciously put together a 4-page table cover information guide to help you get the cover that’s best for you. We’re sharing that with our Promo With Purpose Today subscribers… for FREE.
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